Honey by Kait is a jewelry boutique brand founded by Kait, focusing on elegance, beauty, and simplicity. Kait's passion for jewelry started at age thirteen, and she launched the brand at nineteen. The company values its community, referred to as the "hive" or "honey babes," which grew significantly after a viral TikTok in 2020. Based in Malibu, the brand emphasizes creating pieces with love and attention to small details.
Honeybykait wanted to increase conversion rates through using Instagram. So we launched various Instagram marketing campaigns, focusing on boosting brand awareness and driving traffic to its Instagram account and website. The goal was to create engaging content that attracts new audiences and reaches untapped market segments. By doing so, Honeybykait was able to strengthen its connection with potential customers and foster sustainable business growth.
371% Increase in conversion rates
73.2% Increase in content views
4.3% Lower Cost per Purchase than Cost of Goods
“DFN Media Group provides excellent and profitable results with their digital advertising services - specifically with advertising through Meta. When working together, they have taken initiative to understand the essence of the brand that they are working with, which has led to successful advertising results, specifically in terms of revenue and customer acquisition. Before working with DFN, I had not had a positive experience with advertising through Meta, but they do a great job at communicating closely with their client each step of the way to ensure that every dollar spent is maximized to its fullest potential. I would rate them 5 stars and recommend them to anyone looking for help with digital advertising.”
- Kaitlyn O'Neill (honeybykait Founder)
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